Ethnic fashion and Teens

India has an extensive history of ethnic fashion with Indian teenagers using it more often nowadays. There is an acceptance of the middle-ground solution comprising elements of ethnicity and fusion-oriented clothing as it is quite convenient for Indian youngsters. Be it weddings in sarees and lehengas or casual meets dressed up in crop tops and dhoti pants or even fusion, ethnic fashion has it all making teens play dress up in different styles.

Bollywood has had a great effect as celebrities perform in traditional Indian costumes in movies and while attending promotions outside the film. This is simple, all these teens now seek the style from these celebrities, which turns out to be a good way of marketing the fusion and traditional outfits. Social media brings this phenomenon to another level as influencers and fashion bloggers demonstrate how ethnic clothing can be made so trendy. Social networking sites also act as an instant influence on the youngsters. The net has simplified hunting down ethnic styles so preparedness to buy them has become even more convergence with ethnic wear.

The idea of traditional wear normalised into everyday clothes has made e-commerce more prominent to the adolescent population in the country owing to the current trend of westernisation. The youths of today live harmoniously in the sense that, today the contemporary and the cultural wear coexist, there is no implication of plain traditionalism in all clothes today. Sites seem to be infusive by a culture where many traditional and fusion clothes are now available online and it becomes easier for the youth to acquire these clothes without much effort.

To conclude, the reasons for the ethnic fashion inclination among Indian teenagers include facts such as numerous patterns, Bollywood influence, social media influence and the introduction of e-shopping. This trend in fashion encourages the youth to embrace their culture while still being themselves and trying out different styles.

From the perspective of custom and onsite tailoring services like Xpress Style, this trend presents an opportunity to tap into the young stylish market that needs ethnic wear tailored to its various occasions.